Optimizing Your Content With Arienne Holland Of Raven Tools

Optimizing Your Content With Arienne Holland Of Raven Tools On this blog, we talk a lot about  optimizing your content to your audience and understanding what kind of content they want to consume, but thats always a tricky proposition. Why? Its easy to get off-target and create content that is focused on what your peers want instead of what your true audience wants. Plus, with so many content possibilities, the challenge is to  choose just the content your audience needs without distracting yourself with content that is  little more than extra work. Arienne Holland, from Raven Tools, reveals how they stay on track with their content marketing. Tell us a bit about yourself. I’m Arienne Holland, director of marketing and customer experience for Raven. Our software helps busy online marketers manage and report on their campaigns efficiently. Teams of search, social and content marketers can use a single, affordable tool to collaborate on and automate as much of their work as possible. Sometimes I joke that I market marketing software to marketers. But it’s true. How big is your content marketing team? One senior digital marketing strategist, Nicolette Beard - SEO, blogging, online advertising, email marketing and outreach are her specialties. One social media marketing strategist, Nate Baker -   organic and paid social campaigns are his primary responsibilities, along with affiliate management and blogging. One marketing UX designer -   Sarah Musselman. 90% web design; some print campaigns. Then there are the six others who communicate more directly with customers. Those folks create our Help Desk content, answer questions, conduct live training, coordinate software testing and lead our new referral program. They’re all dedicated, intelligent and friendly people. It’s a great time. What is the biggest challenge you have when it comes to your team’s workflow, communication and content creation? So many ideas for so many channels, not enough time! We are a private company with a huge customer base worldwide. We want to be a brand that our customers can trust, so we’re careful to make good decisions. Sometimes that means we don’t publish things we don’t have time to â€Å"do right.† Other times it means that we have to choose our marketing channels extremely carefully. Sure, it would be fantastic to have a â€Å"Behind-the-Scenes at Raven† Instagram account - this company has some great visual moments. But that’s secondary to providing content that our customers need, not just content they might enjoy. Sure, it would be fantastic to have a â€Å"Behind-the-Scenes at Raven† Instagram account - this company has some great visual moments. But that’s secondary to providing content that our customers  need, not just content they might enjoy. @RavenArienne Prioritizing is hard. No ever said important things were easy, though. What changes have you noticed in content marketing over the past year or so? What changes and trends do you think will occur in content marketing in the upcoming year? Video content has improved in quality, relevance to customers and importance in marketing. It’s one of those places I’m dying to focus - just read the past few months of articles on Think with Google and you’ll see why. Also, at Digital East this week in Washington D.C., I spoke about mobile marketing. It’s not a buzzword. Mobile technology (from phones to tablets to eBooks to whatever wearable comes next) is a way of life. Here’s one example: 90% of Americans own cell phones - and 75% of them admit to taking them to the bathroom! Compare that to the 78% who own a desktop or laptop computer. I can’t say I recall dragging my MacBook Pro into the bathroom lately to get some work done. Have you? So mobile is life changing technology, and I can see why brands see potential here for marketing. But is it worth the $7 billion that American marketers spent on mobile in 2013, without any clear way to measure success? Some of it, sure. Other things were likely a total waste of money. Before anyone jumps into mobile marketing opportunities, it’s important to prioritize on based on your audience - existing and potential - and every scrap of data you already have about what marketing tactics work for you. Before you jump into mobile marketing, it’s important to prioritize on based on your audienceWhat are the most common mistakes you see people making when it comes to content marketing? 1. Not knowing the existing audience and the target audience, something you have to uncover using analytics or other data. Those without a love for data can see this kind of information as a threat. It hurts to know that someone you wrote that took you three days was viewed by fewer than 20 people. But don’t you want to know why, so you can do a better job next time? Often I find that people haven’t matched their content to their audience. Data can help you analyze what to improve. 2. Focusing on social channels to the neglect of the only channel any brand truly owns: its website. Social media marketers tend to emphasize metrics that help them improve individual network engagement or specific content on those networks. What matters to me is, how many of those people ended up back at my website? That’s where I sell to them. That’s where they need to be. Social is just one path to get people to the most important destination: your website. 3. Smaller brands or SMBs that start with social marketing before email marketing. 4. No unique voice or ideas to contribute to the conversation. 5. Creating content for peers, not for audiences. This happens a lot with search marketers. They write and write and write in obvious bids to get the attention of industry influencers. I never can figure out why, because surely if they spent all that time writing content to help their clients understand search marketing, they would end up with more business.

11 Adorable Dogs That Are Aggressively Enjoying Summer

11 Adorable Dogs That Are Aggressively Enjoying Summer With summer officially here,  it’s time to kick back and let all the stress and worries of the world vanish. However, the reality is it’s not always easy to forget about our problems. Because we’re only human, our minds tend to fixate on our worries and stresses. But that’s where man’s best friend comes in. We’ve compiled a list of 11 adorable dogs that can help remind us that summer is meant to be enjoyed to its fullest. 1. Ever used your friend as a surf board?2. Michael Phelps might have some competitionSource: [The Huffington Post]3. Swimming with dolphins makes you cooler than 99% of people4.  This dog is a straight up savage5. How about jumping off of a freaking elephant6. What’s better than swimming with dolphins? How about riding a dolphin7. Go big or go home8. Underwater Frisbee  9. Can’t enjoy the summer fully without the help of your friends10. Sometimes it’s the simple things that bring you pure happines s11. And last but not least†¦slow mo’ CORGI WATER SLIDE!Source:[Giphy]

Discuss the problems developing countries encounter in international Essay

Discuss the problems developing countries encounter in international trade in key sectors (i.e. agriculture, industry and services) - Essay Example Some internal problems include high cost of production, tariffs of inputs and There are various problems that developing countries face in international trade which will be discussed; this paper also provides possible solutions to these problems of trade. Some of the problems include trade barriers, unfavorable terms of trade, high quality standards, A large portion of GDP in developing countries depend on agriculture, agriculture helps in providing food to the population, providing employment and surplus is exported to other countries. Foreign income highly depends on agricultural products exported and also tourism, however agriculture plays an important role in these countries in providing employment and food, there are various problems that these developing countries face in this sector and they include: High tariffs are imposed on imports in international trade; tariffs are a source of revenue to the government but at the same time they restrict the level of imports in a country, the agricultural sector in developing countries are faced with this problem because their good become more expensive in the internal market due to imposed tariffs. The tariffs will reduce the amo... Bans and quotas are also trade barriers that cause problems in internal trade, in the case of quota the developing countries are only required to export a certain quantity to country, this is a major draw back to the agricultural sector in the developing countries. High input costs: Most developing countries import inputs such as fertilizer, pesticides and oil, their cost in the internal market are usually high and some producers cannot afford these costs, for this reason therefore the cost of producing the agricultural products is usually very high making the final price for these products to be high. Therefore the high cost of inputs will lead to an increase in the cost of production, the final price of the agricultural products is usually very high and therefore less competitive in the internal market, for this reason therefore the agricultural products are usually less demanded in the internal market due to competition from more efficient producers. Oil is also a major input in production in each and every sector in an economy, the developing countries in most cases will import oil from developed countries where prices fluctuate frequently, and the cost of oil will lead to an increase in the cost of production of these products leading to less competitive prices in the internal market. Subsidies: Many countries subsidize their agricultural sector in order for them to produce more, this has posed a major problem to the developing countries that cannot afford to subsidize its agricultural sector, subsidizing of agricultural production in developed countries result into a reduction in the cost of production and therefore the country demand less imports. Subsidies therefore will create problems to the

Each paper is on cultural relativism on the writings provided below Essay

Each paper is on cultural relativism on the writings provided below - Essay Example This fact cannot be denied that people believing in traditional healing systems will not go for biomedicine if they have firm believe in their culture and folk medicine procedures. Their beliefs should be respected and they should not be imposed that they must use the medicine that has no linkage with their culture. Even they should be facilitated with knowledge of their culture so that they can be provided with sufficient provision of needed support. AIDS is not a small or negligible disease as it keeps the capacity of killing a person. This disease is quite common in Africa and people make use of traditional or fold healing systems to get rid of this disease. It is essential for our researchers to make use of cultural herbal medicines and other ways of supporting people to get rid of their disease to facilitate the patients of AIDS with medicines that are not only biomedical but also traditional. Medical anthropologists have researched the topic of AIDS by keeping social and cultur al aspects in view and state that the disease cannot be understood well without understanding the environment and culture of people involved. The writers Singer and Baer (2007) use a term bioculturalism to define the linkage between biology and culture and according to their view, interaction between cultures and biology can be seen well by studying health and illness. AIDS as a disease can be well understood by gaining knowledge of the culture of the people as culture informs us about explaining, sensing and experiencing about pain. Biomedicine cannot be successful for any diseased person until and unless, the culture, political status and environment, all are not well understood. Sexually transmitted disease such as AIDS involves cultural beliefs and practices. According to Singer and Baer (2007), â€Å"disease expression is shaped by cultural values, beliefs and expectations† (12). Therefore, the notion cannot be negated AIDS as a disease in various parts of the world can be best understood, explained and cured by means of understanding the cultures of people. Culture plays a major part in giving value to its followers and also provides people with fighting against diseases in their own constructed and reliable manners. References Singer, Merrill and Baer, Hans A. (2007). Introducing medical anthropology: a discipline in action. Boulevard: Rowman Altamira. Ethnomedicine: The Worlds of treatment and Healing Ethnomedicine can be defined as a term that circulates all the kinds of traditional medicines and its study whether the medicinal procedures are well documented or not. However, the medicinal study and procedures that come under the title of ethnomedicine are well established and people rely on them from centuries due to which, they are well reputed. The writers, Singers and Baer in their book, â€Å"Introducing Medical Anthropology† give the description of ethnomedicine as something that has â€Å"transcended multiple cultural boundariesâ € , which means that ethnomedicine has got so much repute that culturally, it is well-liked in nearly all cultures. The writers use the term ethnomedicine against the term biomedicine, which can be defined as study of medicinal procedures and medicine that is adopted globally. Ethnomedicine also called

Differences Between University And School :: essays research papers

In recent years, although tertiary education is certainly popular among Hong Kong students. It is unlikely that all students can easily catch the ways of studying at starting university. Therefore, we need to know actually what great differences between studying at university and school in order to adjust our ways of studying more effective to achieve the tertiary education. In this essay, I will try to examine their differences in terms of the characteristic of teachers and students, students ¡Ã‚ ¦ time management and motivation as well as the modes of assessment Firstly, the characteristic of teachers and students in school and at university has great differences. The school teachers dismantle to translate the textbooks word-by-word from limited information-based, and whether the students understand the lessons or not, they can passively copy down the information and refers to their notes later at home and memorizes them. However, the university students are no longer allowed to sit quietly and negatively throughout the class. They are being demanded to discuss academic matters or cooperate with other classmate to perform projects. They are require to find sources, gathering information and put them into order. As Marshall and Rowland (1993, 34) pointed out,  ¡Ã‚ ¥the ability to think critically is a generic skill that are expected to acquire in the undergraduate education and transfer to daily life, future or current work. ¡Ã‚ ¦ Therefore, the tutors at university who offer not only textbook instructions but also helps students to think critically and independently by encouragement. Besides, students can choose and adjust their own learning style independently from freely choices of materials provided at university. Another important difference in students time management that is mainly affected by the learners motivation in school and at university. The motivation of school students is comes from parents and teachers, who reward or punish students for keeping up their studies. Students are unexpected to plan or do anything besides follow the timetable and study schedule from teachers. When a student moves on to undertake university study at undergraduate level, there is demanded to be more self-motivated and independent learning. Such as plan a learning programme that takes into consideration time available for study. As Marshall and Rowland (1993, 41) shown that,  ¡Ã‚ ¥if students are studying at a distance in tertiary education are needed to be particularly careful in setting priorities and balance a certain time between work and study, family and social life.

Mothers Who Work and Attend College

There has been a debate on the previous years on whether sociology must be regarded as a science or not. Experts had presented their stand and study why sociology is a science and why not. Many of them started by defining what science, what comprises a science, and what can be called and claimed scientific. Even in our early school days, science by definition is the logical activity of observation, identification, description, experimental investigation, and theoretical explanation of phenomena. Science is a big scope of study and therefore must be divided into categories. So, the branches of science appeared. Early sociologists fought to establish sociology as a science. Their main argument is on the methodology used in sociology that is for them, is a science. According to Comte, like what is observable methodologies in science, are what sociology has. Scientific methodologies such as observation, experiment, comparison and historical research are all present and used in sociology. For him, if sociology uses these four methodologies which are common to scientific methodologies then, a strong claim for sociology as a science must be recognized. But because Comte did not execute an experimental research about this, then his claim was not valid. The argument of Comte approached Durkheim. Durkheim made the claim that sociology is a study of social facts, that is â€Å"a thing that is externalto, and coercive of, the actor† (http://www.human.nagoya-u.ac.jp/~iseda/works/soc-sci.html) Durkheim introduced a thing that he called externalto in his claim to make sociology as a science. He deepened what Comte cannot explain. His argument is that, social facts cannot be explained by the detailed mental examination of your own feelings, thoughts, and motives because social facts are external. Durkheim did an experimental research on suicide to support his claim. Suicide has been a global social problem. Suicide happens for a total of 90 countries around the world. Wasserman (2005) cited that, â€Å"Lithuania has the highest suicide rates per 100, 00 young person aged 15-19 in 90 countries with 23.9 in 2002.† Durkheim included statistical analysis on suicide rate. By that, the goal is a have a support for the claim that suicide is a social phenomenon. The predictions did not agree with statistical data. Durkheim rejected the alternative hypotheses. The attempt of Durkheim to present an empirical result was admired though it faced several problems. The falsification criteria did not work because Durkheim resulted to very strict criteria. Consequently, precise predictions are hard to achieve and/or gain based on sociological theory. Others argued to the work of Durkheim that conflicted on his definition of suicide and his removal of introspection in the methodology. Suicide for him is any cause of death that the executor knows that death is the result. Many questioned that if introspection is not present, how can the executor knows that the result of his/her action which is suicide, is death? Weber also attempted to provide explanation and support in making sociology as a science. Unlike Durkheim, Weber used introspection. According to him, the understanding on other people’s motivation is needed for it necessary for sociology. This understanding can be attained through introspection. But this was never easy to be presented as a science. A strong falsification was given to interpreted facts. Philosophers of science explained that interpreted facts cannot be run to the theory because anyone can give his/her interpretation. There is a way for sociology to be known as science. It is when the provided criteria are not too strict, and when minimal possibility of falsification is presented. Works Cited â€Å"Science† American Heritage Dictionaries. Retrieved November 5, 2007, from (http://www.answers.com/topic/science) â€Å"The Case for Sociology as a Science† Retrieved November 5, 2007, from (http://www.human.nagoya-u.ac.jp/~iseda/works/soc-sci.html) Max Weber. â€Å"Sociological Writings.† (1994) Retrieved November 5, 2007, from (http://www.marxists.org/reference/subject/philosophy/works/ge/weber.htm) Wasserman, D., Qi Cheng, Guo-Xin Jiang. â€Å"Global suicide rates among young people aged 15-19† World Psychiatry (2005) 4(2): 114–120. Retrieved November 5, 2007, from (http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=1414751)      

The Irregular French Verb Apprendre

Apprendre,  which commonly means to learn,  is a frequently used  irregular French  -re  verb. Irregular verbs do not follow regular conjugation patterns, but some verbs within an irregular verb group can share a conjugation pattern with at least one other verb. There are patterns for irregular French -re verbs, and the irregular verb  apprendre  is in one of those groups. All verbs like apprendre that end in  -prendre  are conjugated the same way. The verbs in this group drop the d in all three plural forms and take a double n in the third person plural form. Verbs Ending in -prendre All French verbs that end in  -prendre  are conjugated the same way as apprendre  and  prendre: apprendre:  to learncomprendre:  to understandentreprendre:  to undertakemà ©prendre:  to mistakeprendre:  to takereprendre:  to retake or to take againsurprendre:  to surprise Meanings and Uses In use,  apprendre  means to learn. The pronominal sapprendre, means to be learned, as in: Le style, à §a ne sapprend pas: Style cant be learned Apprendre can also mean to tell, as in: Apprendre quelque chose à   quelquun: to teach something to someone And to hear, as in: Quest-ce que japprends, vous dà ©missionnez  ?: Whats this I hear about you resigning? Idiomatic Expressions On en apprend tous les jours: You can learn something new every dayTiens, tiens, on en apprend des choses  !: Whod have thought such a thing!Napprend pas à   un vieux singe à   faire la grimace: (proverb) Dont teach an old dog new tricksÇa lui apprendra  !: Thatll teach him!Apprendre quelque chose par cÅ“ur: learn something by heart/roteApprendre à   à ªtre patient: to learn patienceOn apprend à   tout à ¢ge: Its never too late to learnApprendre lentement/vite: to be a slow/fast learner Simple Conjugations Present Future Imperfect Present participle j' apprends apprendrai apprenais apprenant tu apprends apprendras apprenais il apprend apprendra apprenait nous apprenons apprendrons apprenions vous apprenez apprendrez appreniez ils apprennent apprendront apprenaient Passà © composà © Auxiliary verb avoir Past participle appris Subjunctive Conditional Passà © simple Imperfect subjunctive j' apprenne apprendrais appris apprisse tu apprennes apprendrais appris apprisses il apprenne apprendrait apprit apprit nous apprenions apprendrions apprimes apprissions vous appreniez apprendriez apprites apprissiez ils apprennent apprendraient apprissent Imperative tu apprends nous apprenons vous apprenez